THE BEHAVIOR OF BROADUS tells the incredible sort-of true story of John Broadus Watson, father of Behaviorism and modern advertising. He has the power to control your brain. Indeed, we suspect he’s making you read this right now. This Mad Men-esque dark comedy puts the origins of our pop culture consumerist society under a satirical magnifying glass.

AWARDS AND RECOGNITIONS (winners in bold)

9 Ovation Award Nominations (Production of a Musical in Intimate Theater, Acting Ensemble of a Musical, Musical Direction, Book of a World Premiere Musical, Lyrics/Composition of a World Premiere Musical, Direction of a Musical, Costume Design in Intimate Theater, Video/Projection Design, Lead Actor in a Musical) 7 Stage Raw Los Angeles Theatre nominations (Choreography, Comedy Ensemble, Costumes, Male Comedy Performance, Musical Direction, Musical of the Year, Original Music) 7 LA Drama Critics Circle nominations (Choreography, Ensemble, Director, Lead Actor, Musical Score, Production, Writing) “Best of 2014″ (Bitter Lemons) “Best of 2014″ (KCRW) “25 Highlights of LA Theatre in 2014″ (LA Observed) “Sage Award” for Musical Score (ArtsinLA) “2014 – Best LA Theatre Writing” (Jon Magaril of Slant Magazine) “Critic’s Pick” (LA Times) “Go!” (LA Weekly) “Pick of the Week” (Stageraw) 

REVIEWS

Los Angeles Times – “…triumphant… a wickedly entertaining watershed for Sacred Fools Theater Company, the Burglars of Hamm, Center Theatre Group and the general theatrical landscape”

KCRW – “…a transcendent breakthrough… this is LA’s intimate theater at its complicated best.”

ArtsinLA – “Straight up, the Sacred Fool–Burglars of Hamm co-production of ‘The Behavior of Broadus’ is the most audacious, provocative, entertaining, original musical to premiere in LA since 2008’s Bloody Bloody Andrew Jackson.”

LA Weekly – “A beautifully acted, entrancing spectacle”

reviewplays.com – “an effervescent pleasure”

LA Observed – “a brilliant musical"

Stage and Cinema – “a startlingly refreshing blend of the American gumption of Oklahoma!and the satire of Urinetown”

The Sacramento Bee - "Bravura performances pair with award-winning music... rollicking, creative roller-coaster... dazzling energy..."

Capital Public Radio (Sacramento) - "As a musical, the show swings with dance tunes recalling the Roaring 20s, performed live. But this show’s greatest asset is its rakish attitude and ribald humor, deftly done. I’ve never seen a show quite like it – a toe-tapping fantasy of our collective past."

Newsreview (Sacramento) - "bright, crisp, and wickedly entertaining"

Sacramento Gazette - "top-flight theatre"

Stageraw – “The book slyly references pop culture, skewers psychological and scientific hauteur, and takes a swipe at the unending American obsession with product”

Mariette Hartley (Emmy Award winning actress / Watson’s Granddaughter) – “The Behavior of Broadus is astonishing, as is the vital young troupe that created it. A musical about John Broadus Watson… a zany piece that “almost follows the truth’. Every psychologist, parent, teacher, anyone who cares about children should see this. I know, I’m his granddaughter and as an audience member, I was mesmerized by his journey and how it affected generations. I hope this wonderful piece has a glorious future… we need it!”

Dr. Alan J. Fridlund (noted Watson researcher, UC Santa Barbara) – “I never thought that anyone would be able to bring John B. Watson’s story to the stage. How could anyone capture the larger-than-life charmer who fathered Behaviorist psychology, became the first of the “Mad Men” of Madison Avenue, and told generations of mothers how to rear their children before Dr. Spock? Alas, the geniuses at the Sacred Fools Theater Company and Burglars of Hamm have done it in “The Behavior of Broadus,” a musical that will delight those who don’t know the backstory but will profoundly move those who do. The writers “get” the science and the history, and they play it out with brilliant staging, sparkling dialogue, side-splitting humor, and catchy tunes with lyrics that are by turns witty and trenchant.... An awesome theater experience.”